Although there has been a great deal of controversy over
the use of pop-up windows, the fact remains; pop-up windows are highly
effective. The latest pop-window trend to hit the Internet is the
pop-under window. Pop-under windows are less intrusive than the pop-up
windows and are believed to be even more effective.
If you spend any time surfing the Internet, then you've
probably encountered several examples of pop-under windows. A prime
example is X10.com's pop-under ads for their wireless video cameras. X10's
pop-under ads were popping up on prime media sites like MSN, the N.Y.
Times and Alta Vista. Their main advertising objective was to increase
their website traffic. And, they have done so with a high rate of success.
Unlike pop-up windows that load over your web page,
pop-under windows quietly load under your web page. Your visitors probably
won't even see the pop-under window until they're finished at your site
and close the window.
The effectiveness of pop-under windows most likely stems
from the timing. When your visitor first enters your site, their mind is
on what lead them to your site to begin with. Pop-up windows will most
likely cause a higher percentage of your visitors to instantly close your
window before viewing its content. That's what makes pop-under windows
more effective -- your visitor is through visiting your site and their
mind is clearer. They will be much more likely to take the time to look at
your offer when they don't have another objective on their mind.
Pop-windows provide Internet marketers with an effective
alternative to the declining effectiveness of banner ads. However, studies
have shown that most Internet users find these windows very intrusive. How
can you effectively use these windows without losing your visitors? Below
are a few guidelines to assist you.
1) Make sure that you don't use more than one pop-window
per page. If you've ever visited a website that bombards you with
pop-windows, then you know how irritating that is.
Sometimes it seems like each window you close launches
two new windows. This is a prime example of how NOT to use pop-windows.
Nothing will cause your visitor to leave more quickly.
2) Try to use a script that utilizes cookies. This will
enable you to decide how often your window should appear instead of it
continually launching each time the page is entered.
3) Make sure you always provide your visitors with an
easy way to close your window. Consider adding a button or link to the
bottom of your window to enable your visitors to instantly close it when
they're finished.
4) Make sure your window is large enough to view your
information. If your window is too small and you have disabled the
scrollbars, part of your message will not be visible to your visitors.
Here are a few tips to help you increase your offer's
response rate:
- Use a powerful headline that demands attention
- Enlarge your headline's font size
- Include your offer's most important benefits within your
headline
- Use incentives to increase your offer's response rate
- Keep your message short and to the point
- Ask your visitors to take action
If you would be interested in adding a pop-under window to your site, I
highly recommend the "Pop-Window Generator" at Willmaster.com. This
powerful online utility will enable you to fill out a simple form and
instantly generate the pop-window code for your pages. This generator will
enable you to select the type of pop-window, set the length of cookies,
and completely customize the look and feel of your window. The only
requirement to use this free utility is that you must be a subscriber of
WillMaster Possibilities. This is a great publication and I highly
recommend subscribing.
http://willmaster.com/possibilities/members/
You can also find a pop-under JavaScript here:
http://wsabstract.com/script/script2/popunder.shtml
If you're considering adding a pop-window to your site,
please do so with caution. The last thing you want to do is
drive your visitors away. If done correctly, pop-windows can be a very
effective marketing tool.
Copyright © Shelley Lowery
About the Author:
Shelley Lowery is the author of Ebook Starter. A complete
ebook
design kit that takes you step by step through designing,
creating and marketing your own ebook. Give your
ebook a professional look in just a few simple steps with over 100 ebook
interface and cover templates.
http://www.ebookstarter.com
