Cyber-Robotics, in a typical month, gets over 2 million
hits; however, we only average 3 to 5 visitors per day from the search
engines. Do the math - that works out to anywhere from 84 to 155 visitors
per month provided from the likes of Alta Vista, Lycos or Yahoo. Very
small numbers when compared to 2,000,000 hits. The secret to our success
lies in the sheer number of links that point in our direction. This is how
truly qualified traffic comes in our direction, and this is the best means
securing visitors to your site as well, as long as everyone is linking to
only websites that match each other's subjects or themes.
You can check your site's popularity on the web in just a matter of
minutes. Currently, there are a number of services out there that provide
link popularity checking. Notable among these is
http://www.linkpopularity.com
They provide this service for free and offer tips on how to improve your
link popularity (Not only that, but there is nothing to stop you from
entering a competitors URL and checking them out!).
One thing that you need to be on the alert for are services that offer to
improve your traffic by means of automatically generated link pages for
you to post in your website. On paper, the potential they offer looks
good. But the pages are usually chaotic, with no themes or common thread
at all. This is a quantity versus quality approach, and may actually
derail your efforts. Since you are linking to a number of sites on pages
that lack cohesive themes, you simply have no way to know if those other
sites have any traffic at all that has any bearing whatsoever on your
themes. If most of those sites have little traffic, say less than one hit
per day, then what good is it to be linked in this way? Not only that, but
you are actually being even more counterproductive; to belong to a
consortium such as these, many times you need to put up banners that may
advertise competing products, and then they may even want you to host
another page of links and submit them to search engines. You are aiding
and abetting them in this sloppy method of link production (and that's all
it is, link production)! It begs the question; is this the way to bring in
truly qualified traffic to your site?
The answer to this question is no. What you end up with is pages full of
potentially unrelated links, and your site being added to a similar page
elsewhere! Is this the way to get qualified traffic? Of course not!
As the search engine's robots evolve, they are becoming even more aware of
sites that link like this. If you have pages like this, you are actually
doing yourself a disservice, because the search engines will not help you
out. Even the Zeus robot will back out of pages like this; it views them
as cancerous growths on the body of cyberspace!
The real solution is simple; you need to be linked to common sites, or
theme sites. This is the best way to improve your traffic. Again, look at
the numbers. The more links you have, the greater your traffic. You want
that traffic to stay and look around your site, not pop in and right back
out because it was not what the visitor was looking for. If you have a
common theme to the site that sent you the traffic, chances are they will
be real qualified visitors.
This is the real secret of Internet marketing. For years, the search
engines and their backers made it appear that they were the only game in
town. More and more, as the way the web operates evolves, the less this is
so. Again, look at the numbers at Cyber-Robotics. The more links you have,
the better your traffic, bottom line. Once you have those, then you are
really on your way to getting the traffic that you want, and the traffic
you deserve. So, in short, you need to
- Check your link popularity to see if it needs improving
- Build the links you need to increase your qualified traffic
- Improve your site's content to help you keep the traffic once it arrives
- Stay away from sites that provide quantity over quality
By following these steps, your site and your web-based business will reap
the benefits of improved links.
